Scope and Focus

I was added to the team as an intern for 3-months to assist with UX design and Brand identity.

Defined Objective

Bledning101's current website(mobile/desktop) is a digital dashboard that allows you to formulate recipe's or save new favorites in one click. I was tasked to form various deliverables for blending101s core digital flow users.

UX Research Methods

Comparative and Competitive research to observe how competitors offer digital recipe platforms/dashboards.

User Personas to learn how users interact with their preferred recipe tools.

Usability Tests to observe present pain points within blending101's digital experience.